AUTOMOTRIZ

Investments continue to come to Guanajuato despite Trump’s threats

Two days after Donald Trump’s assumption of President of the United States, and in despite the threats he made against Mexican industry, the announcements of new investments continue; this is the case of the decision of the company Diseños y Mercadotecnia S.A. de C.V. (DIMER), which will set up operations in the state of Guanajuato.

DIMER will invest US$15 million and produce parts for the automotive sector; its industrial plant will be located in the El Marqués Bajío Industrial Park in the city of Celaya.

DIMER, of Mexican origin, was founded in 1992 in the city of Reynosa, in the northern Mexican state of Tamaulipas. The company supplies polystyrene, polypropylene, and expanded polyethylene products to the automotive, medical, household appliance, telecommunications and furniture sectors. The new plant will begin operations with the production of parts for the company MABE and by the end of 2025 will manufacture automotive components for a very important OEM in the Bajío region.

At a press conference, the municipal president, Juan Miguel Ramírez Sánchez, emphasized that this project reinforces Celaya’s commitment to attracting investment, generating jobs and strengthening the local economy. «We are proud to welcome a 100% Mexican company that is committed to the development of our region,” he said.

With this expansion, DIMER adds two production plants in Mexico and three distribution centers in Apodaca, Ramos Arizpe and San Luis Potosí, consolidating its position as a reference in its sector.

Diseños y Mercadotecnia S.A. de C.V. is a leading company in the manufacture of products based on expanded resins, and with the announcement of this second plant in the municipality of Celaya, the creation of up to 200 jobs is expected.

Translated with artificial intelligence from the original information: https://www.clusterindustrial.com.mx/noticia/8602/dimer-elige-a-guanajuato-para-expandirse-con-inversion-de-15-mdd